The word HAI in chinese means SEA. The brand's name is also named after the founder Natalya's father.
HAI seeks authenticity in the national fashion scene and brings together art and sustainability through sustainable and/or biodegradable fabrics, ethical and national labour, and the use of packaging with less environmental impact.
Created with the purpose of breaking the current fashion system, it is the look ahead with the awareness of the consequences generated by the world of fashion that makes us always renovating to keep our Sea clean and Nature at peace.
Inspired by different forms of contemporary art translated into curves, versatility and comfort for different forms of expression. Clothes that go beyond resort and beachwear, for the everyday easy chic production.
Made by women for women. Contemporary and minimalist women looking for lightness and sophistication in clothes, as the purity of the sea breeze.
A positively conscious brand.
Into the sea. Feel HAI.
